The new Savage X Fenty store in Downtown Detroit, located on Woodward Avenue, is a striking fusion of art and fashion. Much like Motown’s cultural impact, the store emphasizes diversity and inclusivity with a focus on “mo’ body types,” featuring mannequins in curvy, lifelike poses. Upon entering, shoppers are greeted by silver mannequins, each representing a unique body shape, wearing Savage’s iconic lingerie in sizes ranging from 32A to 40F and extra-small to 3X.
On opening day, the store was packed with fans eager to support Rihanna’s brand, which embraces all shapes and sizes. The mannequins, modeled after real Savage X Fenty models, are posed in provocative, thirst-trap positions, creating a gallery-like feel. One shopper, Diamond Hunt, praised the celebration of fuller figures, stating, “We live in a world where society is pushing one body shape, and RIRI said forget that!”
In keeping with Rihanna’s creative flair, the store blends retail with art, using metallic frames and moving images to reflect the brand’s edgy aesthetic. This new Detroit location adds another layer to the city’s growing Black-owned business presence, making a bold statement about representation and ownership in the heart of the city.
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